Like we always say inour posts: Shoppers love innovation and newness. Trick and treat yo-self Thanksto the attributes of this new wave of candy, brands have successfully begunmarketing candy as a type of indulgence, or a form of self-care or self-reward,if you will. a candy bar — considerthese treats as a gift to yourself.
Healthier candy thattickles your taste buds? Sign us up! Leave the gummy bears Chinese Overseas Canada Number Dataand worms to thekids —Tom and Donna would approve of these $8.95 Sugarfina sparkling roségummies. Batty Over Candy While trick-or-treating only became popular in the1950s, the earliest mention of the event dates to the mid-1920s, when aCanadian newspaper wrote about “youthful tormentors” that demanded “edibleplunder.
” Sounds familiar! Now you’re a candy expert, it’ll be loveat first bite when the 31st comes around. Whether you’re sticking with thetraditional candy bars or opting for something a little more creative (orcreepy) this year, may you have a bag full of candy, a closet full of bones,and a brain full of batty marketing ideas.
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