CTA is formulated in an inviting way

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Especially if you want to accommodate several CTAs in a small space, you should alternate: important calls to action are highlighted with distinctive buttons, less relevant CTAs can also appear as a simple text link. 5. Leibniz butter biscuit Leibniz Butterkeks landing page with CTAs Why not get a little creative with the CTA? The landing page for the Leibniz Butterkeks proves that a button is not the only option for drawing attention to a call-to-action: The user's eye is drawn to the torn-off note that takes them to the Butterkeks TV sport.


Conclusion: Set no limits to your creativity! In many places, such as on the product page India Car Owner Phone Number List or in the ordering process, classic buttons are essential because users are used to them. But things can also be more creative on a landing page. Of course, the button replacement must also match your corporate identity. A small drawback in this example: The red call-to-action in the slider is not optimally readable on the colorful background. 6. Esprit men's fashion Call-to-action at Esprit.de On the landing page for men's fashion, Esprit uses images that effectively highlight the call to action: The photos in the example express dynamism and convey how diverse denim can be.




The clever image composition moves the eye to the center, where the CTA button is located. The  but in no way patronizing: “Find your jeans” makes the user want to browse through the shop - there is no mention of buying at all. Conclusion: Large images combined with a call to action are ideal, especially for products that focus a lot on appearance. Just let your product work – if it is presented attractively and the CTA is formulated as a friendly invitation, then not much can go wrong. Call-to-action on the product page The purchase button on the product page is a special type of CTA button.