This point is particularly important and is one of the basics for successful

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These questions serve as a rough orientation for you to take a closer look at your ideal customers or your target group. You don't have to answer all the questions. Only focus on the questions about your target group that are relevant to your business and your offer. RELEVANT CONTENT AS A MARKETING BASIS If you now know who your ideal customers are and what wishes, goals, needs and challenges they have, you can better tailor your offer and content accordingly .


It doesn't do you any good if you regularly create new content that YOU find good or interesting. Because you don't buy your offers. Instead, you want your target group to be interested in your offer and buy or book it. This is why you need content that is relevant to your target Australia Phone Number Data audience and that you have created for them.



And in order to know what is relevant for them, you have dealt intensively with your ideal customers in the previous step. Your content answers the questions of your target group and addresses their wishes or problems. Create real added value for your target group with your content. Give them a reason to spend their precious time browsing your website or social media channels. Be interesting and motivating enough that your target group will continue to visit your website and social media profiles and interact with you.