Take advantage of competitive intelligence to

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Contextualize your strategy.  define the salient areas on which your competitors are failing, and on which you can stand out. You will, for example, have every interest in focusing your strategy on visual creation, if your market is not yet mature at this level. Take a holistic approach . Contrary to popular belief, EMS does not only have an impact on SEO. With an approach preempted by the 0 click trend, it leads to a decrease in traffic on sites.

A shift which undeniably encourages advertisers Email Data to rethink their acquisition, programmatic and even affiliation strategies. It is therefore essential to capitalize on a 360° and holistic approach to cushion the risks that EMS can bring. In summary, the SGE stands out for its ability to maintain the user's attention on the response engine: the latter being dissuaded from consulting other sites to meet these expectations.





It is even more so thanks to an interface that favors multi-formats and hyper-quality content to optimize the user experience. If the interface leads advertisers to rethink their SEO strategy, it also offers numerous potentialities: both on the creative, editorial and performance aspects . Do you want to deploy an EMS strategy, without making any missteps? Seek the expertise of our Orixa Media advisors .When it comes to natural referencing, some mistakes come at a high price and that’s a shame! Remember that SEO is one of the most effective web marketing levers and represents a large source of constant traffic for your website.