I encourage you to give them multiple ways to engage with your offer.

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Tag your landing page URL with proper UTM tagsAs mentioned above, with LinkedIn lead gen ads, users can fill out your form without ever visiting your landing page, but there are some ways they can and if they do, you should be ready to tag them just as you would if you were running regular sponsored content campaigns.LinkedIn lead generation form "company website" in drop-down menuIn the “Confirmation” section of the form builder, LinkedIn has you add a landing page to send users to your website. This could either be to get the information they just filled out the form for or it could be just to give them more information about your business.

Either way, treat this just as a normal landing page and add Egypt Phone Number List all applicable UTM tags so you can create retargeting audiences and track performance.8. Give users two ways to get their informationDepending on what you’re offering through your ads, it’s important to remember that not all users are the same and they could have different intentions for when they’re going to engage with your content.Specifically, for those offering a brochure, industry report, whitepaper—something the user could want to read right that minute or something they could be wanting to come back to later.







The first is to give the website link (if applicable) and the landing page URL in the Confirmation we discussed above. This way, if they want the content right away they can click through the URL and get it.Second, and regardless if they engage with the content immediately, have your CRM email them another route for getting back in. Even if it’s a short note to say “Here’s the industry report you requested,” it can go a long way for the person to continue to refer back to the information and continue to see your brand as an educational source and create stronger ties for the future.9.