The organic search results

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The next reason for the decline in website traffic are problems with website stability. Swipes unrelated to the user's intention, popups, and too many ads can discourage users. Effect? Leaving the site and reducing valuable traffic. decrease in website traffic Incorrect redirects A correctly done redirection informs that the content of a given subpage has been moved to another URL address . Redirection performed incorrectly will result in displaying an error instead of the content of the given subpage.

Such action will also contribute to a decrease in website traffic. The most common mistakes made when making redirects include: no update of the sitemap and robots.txt file , too many redirects of one URL , incorrect page migration. Manual penalty photo retouching from Google Decrease in website traffic? Another possibility is a manual penalty from Google. A manual penalty means your website drops a dozen or so positions in. The penalty is imposed on websites that use unfair positioning methods.



Unfair  practices, or Black Hat  , include masking content on the website  the socalled Cloaking , for example, placing an excessive number of keywords on a background of the same color, displaying a different version of the page to Google robots and users, unnatural links. Changing algorithms Google ranking factors change dynamically. It may happen that, as a result of various types of changes, activities that have previously brought good results will stop working, which will lead to a drop in search engine position. Less visibility will result in less traffic.