Surprisingly, a nano-influencer with a niche and passionate following is

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The ideal solution for promoting a smaller brand to consumers. You need to ask yourself: Who are the right influencers for your brand? How do they tend to interact with your target audience? What’s the impact of their social posts? Audience intelligence will help you understand your audiences and find the right accounts to influence them positively over your products. In any case, social media tracker tools can help you with influencer identification. A screenshot of Mentionlytics' audience intelligence influencer report For example, Mentionlytics offers users a specific Influencer Report option that finds accounts that talk about your marketing interests online.


Subsequently, the system can rank these accounts by popularity, so you can find the best option for your brand. Try Mentionlytics for FREE Use Case #: Social demographic segmentation Having a crystal clear image of their audience is priceless for brands. What kind of people and what type of consumers does their target Saudi Arabia Phone Number audience consist of? When you’re done with audience segmentation and identification, audience intelligence platforms proceed to social demographic segmentation. What does that mean exactly? It means that by analyzing their audience profiles, you get to learn details about your potential consumers: Age Gender Location Education status Income The demographic dataset that falls into your hands is an effective way to go big on your buyer persona analysis.



Hence, you can create a deeper understanding of what makes your specific audience unique. What makes them different from other audience segments? Also, is there something that your possible customers have in common? Maybe you can use this information for your next inclusive marketing campaign or a bonding user experience. Undoubtedly, building a culturally relevant awareness of your brand audience is going to set you apart from other marketers. By doing that you can let consumer segmentation leave the marketing realm and move further into your company’s strategy. Use Case #: Social media targeting So you’ve settled on your target audience.