This shows you whether the advertising measures are successful or not.

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Companies in the B2B sector should definitely integrate Facebook in marketing and, above all, in terms of communication. Marketing in the B2B sector on Facebook Marketing on Facebook works in two different ways. Once via your own Facebook page and organic posts ( social media support ) that are seen by the page's subscribers. Or as paid advertisements that target the target group broadly or specifically, regardless of whether they already know the company or not.


Facebook site If you have the opportunity to create a Facebook page for your company and maintain it regularly , you should definitely do so. Today, interested parties no longer only find out about a company on Google, but also in the media. If your company is not yet represented on Facebook, you will lose a lot of interested parties. Facebook users also use the platform to ask questions that may be the final step in the purchase Phone Number decision. For many people, finding contact with a company on Facebook is much more pleasant and easier than searching for an email address or phone number on the website . A Facebook page also allows you to have direct contact with potential customers.





This means that you receive honest feedback about your offer via comments and reactions and can implement this directly into your products or services. Important when maintaining a Facebook page: Regularly publish new and interesting content for your subscribers . A good rule of thumb is: two posts per week and a maximum of one post per day. This means your fans are neither annoyed nor bored by your content . Another rule that you must keep in mind is that your posts should only consist to a small extent of self- promotion of your products or services. Approximately 20% of the postings should be your own advertising and the remaining 80% should provide added value to subscribers.