hese are marketing activities that are aimed at increasing

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To implement all the above functions and successfully promote a product, it is necessary to use marketing methods.  Basic Types of Marketing Depending on the demand for the product and the coverage of the sales market, several types of marketing are distinguished. Let's look at its main types: Conversion . Tconsumer demand. This type is successful in cases of decline in the purchasing activity of the target audience. In other words, in cases where there is negative demand in the market.

The most common conversion methods are promotions, discounts and  Australia WhatsApp Number Data bonuses. In addition, many companies invite celebrities to advertise their products. Demarketing . Obviously, the main goal of marketing is to increase demand. Demarketing works in the diametrically opposite direction. It is needed to reduce demand. In this case, the company deliberately increases product prices and reduces advertising activity. Thus, the supply becomes more limited, due to which the number of people willing to purchase goods or services increases. Incentive marketing is the opposite of demarketing.

Relevant when demand for products is low. To increase it is what the marketer’s task in this case is. Incentive Marketing Incentive Marketing Before taking any active action, you need to find out why demand has decreased. There are various reasons for this. The product may no longer be relevant in the market or may lose its value. In addition, if the product is new, the consumer may simply not know about it. After identifying the reasons for the lack of buyers, you can use various techniques to stimulate demand, such as reducing prices, increasing advertising activity and others.