A targetologist or are selecting

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Companies to learn from. 15.  is a platform that lets anyone create digital products and sell them online. They recently had a website redesign, and the new one is quite interesting in a good way. They take a slightly alternative approach to other SaaS websites. The Gumroad logo is at the front of the homepage, with the navbar located underneath it. Below that, you have a standard hero section with a CTA. The entire homepage is very playful and fun, which plays to Gumroad’s brand.

Their target audience can literally be anyone that wants to sell a digital product, and they do a good job of making sure their designs are accessible and inclusive. The pricing page Gumroad's pricing page Gumroad’s pricing phone number list is unique to most SaaS products. They only charge you when you actually make money through their platform. So, on their pricing page, they show you how much of a revenue cut they take.



Depending on the volume of sales you do. The more sales you make, the less of a fee you have to pay. It’s a great pricing model because it eliminates any friction for anyone that wants to create a digital product. You only pay for Gumroad when you actually make money with Gumroad  brilliant. 16. Lattice Lattice Lattice is a traditional B2B SaaS company that helps HR teams. It’s a people success platform designed to help companies.