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It is the US company's belief that growth means keeping in mind that consumers are first and foremost people and that, as such, it is important to interact with them, according to their ways. Conclusions In today's digital scenario, sales paths are no longer linear and, although the funnel model is a useful tool for representing the effectiveness of various processes within the company, the flywheel model constitutes a more accurate metaphor of how it develops today the growth of companies.Measuring the effectiveness of brand awareness initiatives unconventional metrics and tools Federico Auricchio Federico Auricchio Sep , PM Article cover Measuring the return on a company's investments in brand awareness is generally a difficult and often expensive task. In this article we propose some solutions to the problem. In this article What do we mean by brand awareness.

From classic measurement techniques to new digital tools Google Search Console branded photo editing servies searches Google Trends trend of interest Google Analytics direct traffic Social Networks growth of the follower base Off Page SEO Tools growth of mentions and backlinks In conclusion What do we mean by brand awareness Brand awareness or brand awareness represents the degree of recognition and familiarity that consumers have with a brand and its products or services . This concept is relevant for both B C and B B companies, as strong brand awareness can help you stand out from the competition, facilitate sales and customer loyalty, regardless of the market or sector you belong to.



From classic measurement techniques to new digital tools Brand awareness campaigns have long been a vital tool in the marketer's toolbox. Traditionally, measuring the effectiveness of such campaigns was based and often still is today on metrics such as CPM Cost Per Mille , Impressions impressions , Reach reach and Frequency frequency . These metrics therefore evaluate the number of people who are reached by an advertising campaign, the frequency with which they see the advert and the cost incurred by the brand for each individual exposure. If we exclude rather complex and time-consuming techniques such as ads and brand recall tests.