This update stressed the importance of creating

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The primary target of the BERT update were long-tail keywords, so that Google can assist its users in finding useful information.  content and optimizing for users and not just search engines. If the search engine can understand complex words and sentences but the user cannot, then it would be useless for the search engine to present your content to its users. Page experience update The page experience update started rolling out in June 2021 and was completed at the beginning of September. The update is pretty straightforward: user experience has become a ranking factor, which is why we don’t just optimize content—we also optimize for mobile-friendliness, core web vitals, security, and ad experience.

According to Google, the rollout of the desktop version of this update finished last March 4, and the factors will be the same except for mobile-friendliness. Page experience desktop factors MUM With Google MUM, the SERPs are expected to be a lot more CY Lists visual, and the SEO industry is expected to place more importance on semantic search in general. According to Google, “Across all these MUM experiences, we look forward to helping people discover more web pages, videos, images and ideas that they may not have come across or otherwise searched for.” Google’s search results are about to get even more context-dependent with a fine-tuned understanding of the most relevant information pertaining to their users’ needs.





Although MUM’s rollout is quite gradual, knowing what this model can do can help inform your SEO strategy. This is far from being an exhaustive list, but these are the algorithm updates that we take into consideration the most. We’ve found that optimizing for these has been the most effective in terms of SEO strategy and has streamlined our optimization tasks greatly. Kinds of SEO strategies There are three kinds of SEO strategies that I will be discussing here: black hat, gray hat, and white hat SEO. To properly learn SEO, it’s important that you know what kinds of techniques fall under each of these so that you can prevent yourself from accidentally engaging in shady SEO tactics and end up getting penalized by Google. Black hat SEO is a practice that has existed for more than a decade.