This Seems So Simple…You’re right, this isn’t complex stuff

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OUTLINE the core ideas (keep it to 3-4, since beyond that is too much information)EXPAND on the details behind each core ideaREPEAT the core ideasHere’s an example OUTLINE“I wanted to talk to you today about enabling mobile bidding in the account. The three reasons why I think we should do this include 1) capitalizing on growing mobile search trends in your vertical 2) utilizing your newly optimized mobile site experience and .

accurately tracking mobile conversions to understand how that device Greece WhatsApp Number Data targeting contributes to your monthly KPIs.”EXPAND“Mobile searches are growing monthly, having surpassed desktop searches in 2015. Knowing this search trend is growing rapidly in your vertical, I think we should capitalize on this growing audience and enable mobile bidding…”“We also now have a great opportunity to send mobile searchers to your mobile-optimized site, which will provide a better user experience and likely result in higher conversion rate opportunity.





“Lastly, we can track mobile conversions just as we currently track desktop and tablet and can measure and understand the impact this device could have on growing your conversion volume month-over-month.”REPEAT“In summary, I think it’s a great time to enable mobile bidding in the account to capitalize on growing mobile searches in your vertical, send mobile searchers to an optimized landing experience for their device, and measure how mobile impacts your bottom line.”