What does a Motion Designer do: advantages and disadvantages of the profession

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A motion designer transforms static images into animated form, creating videos for television, films, advertising, presentations, and YouTube intros. The profession arose at the intersection of fine arts and information technology and has become in demand in many fields of activity over the past 10 years.

What tasks does a motion designer perform:
Animation creation begins with finding an idea, developing a concept, selecting on page seo service a style and references. Many companies hold brainstorming sessions involving different specialists.
Once the idea is developed and approved, the motion designer begins creating a mood board - a collage of pictures of the future video.
If the graphics in the video are complex, then the task of creating the drawings is transferred to the graphic designer. If it is necessary to make a simple video, then the motion designer himself can work on the pictures.




Then animation and effects are created, the video is almost ready.
The video is then sent to the chief designer or creative manager for approval. If there are any comments, the video is taken back for revision.
Once the video is ready, it is sent to the customer.
Motion design is used in all areas of content production. Animations allow you to clearly and succinctly convey the meaning in a short period of time, they are used in titles, intros, teasers, training videos, advertising. Let's take a closer look at the areas in which motion designers are in demand.

Television. Screensavers, graphics in programs, intro (the initial element of a video).
Cinema. Trailers, titles, credits, teasers, intros.
Advertising. Infographics, promotional materials.
Business. Presentations, reports, infographics.
Education. Educational videos.
Entertainment. Videos for games, events, projects.
The profession is considered quite complex and requires certain knowledge and skills. It is important to have creative thinking, aesthetic taste, artistic abilities, and to be sociable. It is also necessary to know the basics of graphic design, English, and be able to work in programs for processing video and images Adobe After Effects, Adobe Premiere, Adobe Photoshop, Illustrator, Cinema 4D, Autodesk 3DS Max.

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Benefits of the profession
A profession in demand.
Little competition in the labor market.
Creative and interesting tasks.
Flaws
Expensive programs and equipment are required to fulfill orders.
Sedentary work, high strain on the eyes.
We asked Olga Lutsenko , art director of IK Medotrade LLC and ambassador of the Digital Breakthrough competition, to tell us about the profession of a motion designer .

Olga Lutsenko"We use animation in our projects from time to time. It is needed both to demonstrate to developers what the final animation effect should be when pressing a button or moving from one screen to another, and for full-fledged videos explaining the principles of work in the application, or a showreel highlighting the company's best products.

We started with 2D animations, using Adobe After Effects. Gradually we gave in to new trends, and 3D appeared more and more in our works. As stated in the article, we used Cinema 4D, but then switched to the free Blender and did not regret it.

We are full-stack designers, we do not only motion, animation for us is a necessity and a cool tool for the soul. I think that those who have chosen motion design as their main profession will always be in demand on the labor market.