Research Your Target through Buyer Personas
Reach new audiences Depending on the content format, we will be able to share it on different channels reaching a new and wider audience. A stronger marketing message Following the "Marketing Rule of ", a prospect has to listen to your message times before making a purchasing decision. So, spreading the same message in a creative and relevant way using this process will help you gain more visibility on the internet and will increase the chances of reaching the same persona via different channels. Increase notoriety and authority By publishing different content, in various formats and on multiple platforms on a specific topic, you will get your audience to have more confidence in your business, increase your brand awareness and position you as an expert in your field. As you can see, recycling or repurposing Marketing content can generate different benefits for your business that, in the long term, will generate positive results.Now its time to see what methodology you should go for. Repurposing Marketing photo editing servies content Methodology There are simple steps you can follow to reuse your contentproperly Identify the content that you would like to repurpose. To do this, you can categorize it into different groups e.g. Popular Content Editorial Content it's generally content with potential but that has not received the attention it deserved. Old Content generally it's content that can or should be updated with new data or statistics . Update content to current trends. You may have to review the statistics and update them or include interactive resources or images that you did not include in its first edition, or update.
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The keywords you used in the first version to optimize your SEO and make it easier to be found by search engines. Publish Once you have updated your content, make sure to publish it where possible. When it comes to updating popular content articles, be sure to edit the same article so you don't lose the SEO impact you've already achieved. For editorial content, you can publish the content with better graphics, images or videos to get more attention from the audience. For content that needs to be updated, you can create a totally new post with the new current trends and add an internal link to the old post, so that users can redirect to it Promote.
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