In fact, customers pay
It is obvious that it is beneficial for platforms to attract an interested audience through sellers. Booster pages: customers want more information, and you want statistics The nuance of external promotion: leading a cold audience directly to the marketplace is dangerous - the buyer may not have enough information in the card, and the purchase will not happen. The conversion from card to cart will decrease, the algorithms will think that there is something wrong with the card and will be pessimistic about it. Therefore, for Wildberries and OZON, I recommend initially leading the audience to an additional warm-up page, for example, to a landing page with additional information about the brand and product.Already from this page, the warmed-up audience goes to the marketplace Email List and makes a purchase. This is especially true for Wildberries, since it is impossible to track the results of external promotion on the site. The nuance of external promotion: leading a cold audience directly to the marketplace is dangerous - the buyer may not have enough information in the card, and the purchase will not happen. The conversion from card to cart will decrease, the algorithms will think that there is something wrong with the card and will be pessimistic about it. Therefore, for Wildberries and OZON, I recommend initially leading the audience to an additional warm-up page, for example, to a landing page with additional information about the brand and product.
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Already from this page, the warmed-up audience goes to the marketplace and makes a purchase. , since it is impossible to track the results of external promotion on the site. To make a profit on marketplaces, you need to clearly monitor the unit economics even at the initial stage: include advertising costs into the price of the product. calculate the feasibility of participating in all promotions of the sites. get rid of the illusion created by the information business, which in its educational products conveys the idea that access to marketplaces is a minimal investment. Like any business, opening a store on a marketplace has direct and indirect costs: purchasing goods, packaging and shipping to the site’s warehouse, services of a photographer, designer, videographer, not to mention a range of promotional works. Now we are seeing globalization and monopolization of sites, which has a negative impact on product prices.
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