Welcome chain – how to create a series of welcome letters
Welcome chain or welcome chain is a series of welcome letters that come to the user after subscribe to the site, platform or online store. According to statistics, such letters users open much more often than others. For example, according to the Get Response service, the Open rate for welcome chains is 68.59%, while on average for all emails sent with the user of the service, the Open rate in Europe is kept at 25.18%. Therefore, welcome-letters no doubt deserve the attention of the business.In this article, we will look at the important features of creating welcome letters, let’s talk about how to create such a letter for your business and share our own experience of designing and launching welcome chains on the example of our client from the IT industry.BannerWhy you need a welcome chainThe task of the welcome chain is to skillfully bring the user to purchase. How it happens subscribers come to the site or service;interested in the lide-magnet;leaves its email address;He receives a series of several letters;The customer makes the first purchase.You can, of course, wait that after the subscription, the user decides to return to the site for purchases or other shopify website designactions. But we recommend not to let go of “warming” interested users and turn them into regular customers.It is important to be interested in the subscriber as quickly as possible so that he wants to open new emails from your brand. As part of the welcome series, you can conduct segmentation, collect information about subscribers to create personalized proposals or recommendations.What to write about in welcome-lettPresentation of the company, goods, services, online service, platform, applications;Benefits and advantages, differences from competitors;Instructions for using the application, service,
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answers to frequently asked questions about the product or company;Expert advice, onboarding.Types of welcome chains or onboarding in email newslettersThe term “onboarding” is used in several meanings.For EmployeesThis is the process of getting newcomers to the company, its work processes, other employees, goals and tasks in a new workplace.The mailing, which is placed instructions for the first days or weeks of work, helps to adapt to the new members of the team and put them in the course of the case. On this topic, we have published a working case with examples of letters for onboarding. The approximate reading time is 5-7 minutes.Email-mailing – a convenient and effective tool for onboarding in IT companiesSuch email and mailing contributes to a faster and more environmentally friendly infusion of a new employee into the team. With its help, you can lead an employee in the future: congratulate on the holidays, celebrate his new achievements, transmit information about changes in the work of the office and much more.onboarding for potential customersThis is an automated process of dating the user with your product
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